SEO Company Houston

Search Engine Optimization Service for Houston Local Business

Establishing your company as the top ranking leader in your niche in the Houston area is no easy task, but it can be done with the right, professional work and the payoff is significant. In fact, search engine optimization (SEO) is one of the highest return on investment marketing strategies available to help your business grow. Our experts will devise the perfect plan for you based upon the most proven, long term SEO strategies and best practices.

Comprehensive Web Marketing through SEO

There are four main components to a comprehensive SEO strategy. We will employ all of them to gain the best long term results and success for your company.
Local SEO services Houston, TX.
LOCAL & SOCIAL SEO
Basic website SEO services.
WEBSITE SEO BASIC
Advanced website SEO services.
WEBSITE SEO ADVANCED
Relevant content development and distribution.
CONTENT DEVELOPMENT

1. Local - Google Maps, Local Directories & Social Media Optimization

Local map pin.
  • all major data providers, maps and GPS systems (third party costs involved)
  • manual submission and/or optimization of top level local directory listings
  • manual submission and/or optimization of secondary  or “emerging” local directory listings
  • niche directory listings (in this case attorneys, bankruptcy lawyers)
  • ongoing citation building matched against competition (third party cost involved)

Optimization is:

All business listings (web pages) with:
  • Correct and matching business name, address, phone, website link and additional contact info
  • Correct, optimized business categories
  • Complete and optimized business description
  • Optimized photos
  • Additional info where applicable such as open hours, year established, languages spoken, products and services, owner bio, licenses and certifications, containing location specialties, etc.

Ongoing is:

  • new listings in new directories as they “pop up”
  • updates and maintenance on existing as needed (over time things can and do change)
  • search for “unique” and “unstructured” citation opportunities wherever possible
  • new content placed via social media and local directory listings where possible and appropriate (e.g. blogs, photos, etc.)

The Benefits are:

  • Greater “prominence” for your company in the Las Vegas geographical area
  • Higher ranking via Google maps (Google My Business)
  • Foundational link building and “off-page” website optimization
  • Establishes website as relevant to the Las Vegas market
  • Higher organic ranking for website itself as a result

The Ultimate Goal:

  1. Highest possible ranking on Google maps (Google plus local)
  2. Listings across all websites, GPS systems and social media sites where customers may also find the business

2. Basic Website SEO and Local Sync

Optimization is:

Basic website optimization includes keyword research and analysis prior to page-by-page optimization of your website

  • title tags
  • URLS
  • meta descriptions
  • canonical tags 
  • heading tags (h1, h2, h3)
  • alt text for images
  • internal linking
  • navigation and file structuring
  • 301 redirects where necessary
  • Proper 404 page (file not found)
  • www and http resolve
  • keywords and keyword density in content
  • Local optimization to sync with I. above
  • XML sitemap
  • Robots.txt
  • Google Analytics
  • Google & Bing Webmaster Tools

Ongoing is:

  • Continual tracking, analysis, re-evaluation
  • Adjustments made where opportune or necessary
  • Creative ideas and strategy adjustments
  • New implementations
  • Slower implementation of some advanced optimization features

The Benefits are:

  • Optimal indexing in search engines for keywords / search phrases
  • Increased ranking in search engines for keywords / search phrases

The Ultimate Goal is:

  • Indexing for the widest diversity keywords / search phrases possible
  • Highest ranking possible for keywords / search phrases
  • Increase in Google impressions for keywords / search phrases
  • New business from being found

Advanced Website SEO

Optimization is:

  • Advanced coding (Schema, HTML5, Aria roles, open graph, Twitter Cards, etc.)
  • Advanced semantic keywords research, copy writing and indexation
  • Advanced image and link optimization
  • Rich content and element optimization
  • Rich snippets (e.g. Review, stars, Breadcrumb links in search results, etc.)
  • Conversion analysis and optimization
  • Development of additional pages (keyword, subject targeted)
  • Development of additional hyper-local landing pages (e.g. targets smaller communities)

The Benefits are:

Ongoing is:

  • Continual tracking, analysis, re-evaluation
  • Adjustments made where opportune or necessary
  • Creative ideas and strategy adjustments
  • New implementations

The Ultimate Goal is:

  • Higher ranking and increased indexing and impressions for the widest diversity of keywords possible
  • Higher rate of clicks and conversions
  • New business from being found
  • Indexing for the widest diversity keywords / search phrases possible
  • Highest ranking possible for keywords / search phrases
  • Increase in Google impressions for keywords / search phrases
  • Business from being found

4. Content Development and Distribution

Picture
One new original article per week, optimized and published to blog as well as distributed where appropriate to social and local websites network (e.g. created in I. above)

  • Staying “fresh” and current
  • Building SEO trust and authority
  • Higher ranking
  • Increased indexing and impressions
  • Increased conversion