Weebly SEO Services
Right out of the box, without your even doing much of anything, your Weebly website comes jam-packed with a number of automatic search engine optimization (SEO) features that will get you started on the journey of getting indexed, ranked and found on Google, Bing, Yahoo and other search engines. Weebly also allows for versatile customization of these and a number of other SEO factors that are important for your website and any other. But getting the most out of your Weebly website from the standpoint of SEO - the very definition of the word optimization - may not be as 'easy' as you think. And as with any website, your Weebly site can only benefit from some SEO knowledge, experience and professional expertise.
We have been working with Weebly websites for years and find it as good as any other website platform for SEO, and better than most. But search engines use more than 200 different factors (possibly hundreds more) to index and rank websites in their search results. These SEO factors are also changing every day, along with web technology itself and web market competition. All of these considerations go into good SEO, and are ideally kept up with on an ongoing basis.
SEO Beyond the Ranking
For these reasons and others the best SEO is as much an art, marketing and creative endeavor as it is a foray into the technical and analytic. This is as true for your Weebly website as it is for any other. Let our experts show you how to get the most out of it, or let us do the work for you. You can use the form above to get a free SEO analysis and quote. Simply submit the form with the required info and any additional comments and we will get back to you if we need any further information. Your analysis will be sent back to you in the form of a PDF file along with out professional summary. No further obligations, but if you choose to work with us, your website will be very happy about, and so will you!
You can also run a quick SEO analysis of your Weebly website now by clicking this button. There are hundreds of website SEO analyzers out there, but this one is one of our favorites. Simple enter your domain and one or two of your main keywords or phrases and wait for the results.
Weebly SEO Basics
Our Weebly SEO Basics work will include keyword and market research for your niche, an analysis of your website and expert optimization of the following features:
Weebly Advanced SEO and Theme Coding
One thing that does not come right out of the box with Weebly (or for that matter, any other website building platform) is advanced SEO data markup including HTML 5 tags, ARIA role attributes and Schema.org - a rich data markup language created by Google, Yahoo, Bing and Yandex themselves in order to give webmasters a language specifically designed to help search engines better understand and index websites. Our Weebly advanced SEO and theme coding will add all of these features and more to your Weebly website.
Top 29 Weebly SEO Tips from a Professional
- If you're in it for the long run, in most cases, it is better to use your own top-level (.com) domain name that a Weebly sub domain for SEO. If you choose to or have to use a Weebly sub domain, then don't be afraid to create it out of a couple of keywords.
- Use your Weebly Site Title for branding - this is an important SEO factor and how it was meant to be used; as your brand name. You should also keep your Site Title short and not "stuff" it with keywords or a key phrase you want to rank for. It will appear in the browser title / page title of every page of your website and so for this reason should not overly exceed character limits when combined with your page titles and should also not appear to be "spamming" a key phrase.
- Site Description. In the Weebly editor under Settings, SEO is an option for Site Description. If you create one (should be 145-150 characters) it will show up as the meta description on every page of your website that does not have the unique page meta description filled out, and also as the potential meta description on every blog. Short story, skip it. You do not need a site description (on Weebly or any other site building platform) and having one will create more problems and confusion than it will SEO successes.
- In the Weebly editor under Pages, each page and Advanced Settings, fill out the Page Title. Use it to describe each page and be sure it is rich in keywords. Page titles (or "Browser titles" or even "SEO titles") are one of your most important SEO factors. Use a character counter to make sure the combination of Page Title and Site title do not exceed 50-70 characters. Overly long page titles may lower your search engine ranking.
- In the Weebly editor under Pages, each page and Advanced Settings fill out a Page Description for each page. This may very well be what users read under your page link in search results so make sure it draws them to click on your page and contains the main keywords and phrases you are hoping to rank for. Use a character counter to make sure your descriptions do not overly exceed 150 characters. Most search engines truncate ( . . . ) at that point and the remainder of your description will never be read. Overly long page descriptions may also lower your search ranking.
- In the Weebly editor under Pages, each page and Advanced Settings you can also go ahead and fill out the Meta Keywords tag if you want to. Google announced a long time ago that it completely ignores this and Yahoo and Bing have followed suit. This very old HTML convention was far too easy to abuse and was an endless source of web spam and inappropriate search results. The meajor search engines had also become way more sophisticated that they were originally and no longer needed to rely on it. But if you are one of those people who are still convinced it might help somehow, well, it certainly can't hurt! It will also stop phone marketing from "warning" you that your website is "missing keywords" and and you better fix that soon before Google penalizes you . . . etc. The proper way to fill out the keywords meta tag is applicable to the page, reasonable and with no repetition and don't spam.
- In the Weebly editor under Pages, each page and Advanced Settings, as well as under SETTINGS (top editor menu) and SEO, there are places to enter Header (<head></head>) and Footer code. (In this case, anything placed here, code or otherwise, will go below all of the content of the page, including the Footer found in the main editor.) There are many differences uses for this, but one of the most common is Google Analytics code. Here's the tip: if you are going to put Google Analytics code in the Header (or Footer) section under SETTINGS (top editor menu) then do not also put in in the Header (or Footer) section under Advanced Settings on each page. This will create duplicate tracking codes on every page. The duplicate codes will cause Analytics tracking inaccuracies, particularly in the form of unusually low bounce rate.
- In the Weebly editor under Pages, each page, Advanced Settings, check the "hide this page from search engines" feature on any page you do not want search engines to index. This feature will note that in your Weebly website robots.txt. (If you would like to keep search engines from indexing the entire website, go to Settings, SEO and turn on "Hide this site from search engines.)
- On every Image click on Advanced and write a description of the image in the box for Alt Text. By default Weebly will have "Picture" in there, which is a plus because the mere presence of Alt Text with an image is an SEO perk. But alt text is meant to describe the image in the picture (if the image doesn't load, or for accessibility for the blind) and search engines depend on it because they cannot see images. It is also assumed that any image on your web page is going to be related to what you page text, title, description and general subject is about. So those same or similar subject keywords are an Alt Text plus, if not expectation. Use proper punctuation, grammar and spelling.
- Use the Weebly TITLE element where appropriate, just like you would in writing a report or essay and, yes, by that measure it should contain some of your main keywords for that page. Weebly titles are defaulted to H2, but you can read here about how to easily add H1, H3, etc. appropriately. Most SEOs agree the presence of H1, H2 and H3 where appropriate on any web page is a plus. Titles (or H tags) should also not be too overly long (e.g. entire paragraphs) or keyword "stuffed" as both could be a negative ranking factor. (If it "feels like" spamming, it probably is.)
- In general if you want a page of your website to rank for anything it should have a minimum of 300-400 words. (One wide ranging study showed that more often than not the top pages in search results contained over 1000 words. If you don't have much to say about it, why should anyone else care?) It should also have a readability score that is neither too easy or too difficult. Use the Weebly TEXT element appropriately and be sure to check your spelling, punctuation and grammar.
- You Weebly Page Name (under Pages, Page Name) will also become your page URL as well as your Menu (navigation) name. Be sure to use keywords where appropriate as your page URL and navigation titles are both important SEO factors. Avoid the generic if possible (e.g. "about," "learn more," "services") and go straight for on of your keywords. The best SEO, actually, is most often based upon a full, single page
- Go to Google and see how your site is indexed by entering: site:www.yourdomain.com (replace youdomain, of course, with your actual domain). You will be able to see how each page of your website will appear in search results and just the quality of your page titles, meta descriptions and and URLs. This can offer great insight and give you ideas for how to improve.
- Where appropriate, create internal links from within the text of one page to another. Keep it meaningful when you do so.
- If you change the Page Name of any page on your site after it has already been indexed by Google, Bing, Yahoo, be sure to use the 301 Redirects feature under Settings, SEO in order to let both the search engines and any users know that "this-page.html" is now "that-page.html" and avoid any 404 File Not Found errors.
- If you change your domain name from a Weebly sub domain to your own, Weebly will forward your old sub domain to your new and it will be a 301 permanent redirect, which is the best for SEO.
- Take advantage of your Weebly Blog feature because it is a significant SEO advantage that you have it available, integrated with the rest of your website and attached to your domain. Use it to write meaningful articles appropriate to your overall subject, line of business or niche, and also to answer potential search queries of the same. The more the better as this will increase the size (number of pages) of your website, relevance and authority in your niche and a boat load of other advantages. Always, however, aim for the highest quality and stick to the minimum (not maximum) 3-400 words standard.
- Where appropriate, use blog articles to point additional internal links links to your other main pages to connect their mutual relevance. (Don't overdo it, keep it meaningful and appropriate.)
- The mere presence of an image on any web page - and especially on a blog - has become an important SEO ranking factor. (People like pictures.) If you do not have appropriate or high quality images available, take advantage of Weebly's stock photo feature to add high quality images, appropriate to the subject of all your pages and blogs.
- Do not over use Tags on your Weebly blog as too many can become "spammy" and cause loads of inappropriately duplicate content, both of which can negatively affect your SEO. Best practice for blog tags is to use one or two that are appropriate to various subject you might be writing on - and that a user might be interested in reading all your blogs on that subject - or a few more if you have quite a bit of writing on diverse subjects. If you are not writing on very many different subjects at all, or not writing all that much, it might be a good idea to just skip tags altogether, and go back and add them later once you've developed quite a bit of material.
- Use the Weebly Blockquote element to highlight important text snippets and add further semantic richness to both your web pages and blog articles.
- Take advantage of Weebly Social Media buttons if you are active on social media and also connect with users that way. More importantly, however, add social media sharing buttons in an easy to find place on every web page utilizing the EMBED CODE element and a service like Add This or Share This.
- Take advantage of the Weebly Footer element (i.e. via the main editor, not the so-called "Footer" code space mentioned above) to build an appropriate footer for your website, highlighting important pages, an "about" section, your business contact info, address, logo, copyright, social media buttons, etc. (these are all examples) that will appear at the bottom of every web page.
- Remember to also create a footer - ideally exactly the same - for the mobile version of your website.
- Check the mobile version of your website to ensure users will have the best experience possible when browsing it. Often there are adjustments and design tweaks to be made between that and the desktop version. Switch back and forth between the two until every page is as you want it.
- Weebly will automatically generate an xml sitemap for your website, update it whenever you make changes (add pages, delete them) which can be found at [www.yourdomain.com]/sitemap.xml. Weebly will also automatically submit this to Google, but go ahead and also submit it to Google Webmaster Tools. Don't forget to also create and account and submit it to Bing Webmaster Tools
- Set up Google Authorship by first creating your personal Google+ profile and adding your website link in the "Contributor to" section. To have Authorship on every page and your blog put the rel="author" link: <a href="https://plus.google.com[your profile id]" rel="author"> in the Header section under Settings, SEO. To express Authorship only on your blog place it in the Header section of your blog page under Page, blog page, Advanced Settings. Follow the same format as to express it only on some individual pages.
- If you are a local business, set up your Google My Business page and add your website in the appropriate field. Match the same business name, address and phone number somewhere on your website (good place is your Footer). Best practice, wrap your business name, address and phone number in Schema code and place it using the Embed Code element. (Additional CSS styling may be needed to make it look nice.)
- The number one, silver bullet, big secret, always works, will-not-fail ranking factor for Weebly or any website on any platform created by anybody anywhere in the world, moon or Mars is GREAT CONTENT. What is great content? It's something that answers a search query in way that is better than everyone else. It's something that answers a search query and leaves users 100%, completely satisfied. It's something that people are glad they found and eager to share with their friends on social media or link to from their own websites. It's something that is so good that 60-90% of everything else above could be a complete SEO nightmare from a technical standpoint and you are still going to be delivering the best search result. Or at least one of the best. How do you create that? That's the one million dollar creative question. What do you want to see when you search for your keywords? Make no mistake about it. The best Weebly SEO is going to be flying on the backs of the creative spark that promoted you to create your site in the first place.
An encyclopedia of Weebly SEO knowledge
I found Tim by Googling Weebly SEO. His site was the only one that gave clear cut instructions about facets of SEO. Even I, a non-techie, could understand about placing tags on the home page and all that good SEO stuff. When I emailed Tim a question, he responded the same day. A day later, I spoke to him on the phone and he proved to be an encyclopedia of Weebly SEO knowledge.
SEO client testimonial on Google+